On June 14, 2010, Case Study Coffee was born. But the story actually begins before that.
In 1999, Christine and Wes were pursuing their own work fields when specialty coffee as we know it was starting in Portland. Christine was pursuing her culinary passion of all things food and drink and Wes was involved various tech-related endeavors. They lived close to the original Stumptown at the time and quickly became regulars. Wes began experimenting with making coffee at home, tinkering with customizing machines and perfecting the art of making espresso at home. They knew they wanted to start a business together and thought that coffee would be the perfect mashup of their interests and skills. Christine could pursue her interest in the ways that origin effects flavor and how to make coffee a true culinary endeavor through signature drinks while Wes could concentrate on how they could make the most out of the beautiful coffees everyone was being exposed to at the time, and together they could share their passions with others. Thus Espresso Arts Catering was born.
After Christine’s externship at Paley’s Place, they didn’t have much money to invest, but on a small scale, they could design and build their own catering carts, play with coffee, and share it with a captivated audience. In September 2006, they had their first espresso catering gig. Espresso catering was a unique opportunity to expose customers to a truly fine coffee experience and a service that wasn’t being offered in Portland. So many of the people they served were blown out of the water by how great the coffee was. Christine really values that experience. “It’s amazing how that ‘aha’ moment with coffee sticks with people almost more than any other culinary experience. This is exactly why I personally had wanted to get involved with the culinary field to begin with. There is nothing better than that feeling that you’ve given someone a moment they will remember forever.”
The Schnitzers booked Espresso Arts Catering for a steady gig over the course of four months while the Pacific First Center was under construction as a “thank you” gift to their tenants for putting up with renovation. It was through this experience with regular customers who were happy to see them (the steady income was nice too) that made them begin to dream of their own space and a short time later, they opened Case Study Coffee on NE Sandy Blvd. The idea for Case Study Coffee was born as a true extension of what they were already doing with Espresso Arts Catering. The goal was to meld beautiful coffee, speed and efficiency, and a personal experience: a case study in the coffeehouse experience, if you will. They had learned through catering that as much as you want to engage with each and every customer about their coffee experience, true excellence in customer service means meeting the demands of the customers who are in a hurry as well. The goal of real hospitality is to always meet the customer where they are at, and cater to all their needs, not just give them perfect coffee.